A window to the very best parts of the business
Employer branding that sells your story in an irresistible way
Consistent and compelling
Struggling to fill roles? Falling behind the talent competition? Needing to find your consistent story?
You need a clear employer brand framework to guide all your sites, socials and activities. An authentic yet exciting story.
Let's create it together.
It’s not what you say it is
Branding experts will tell you the brand is not what you say it is, it’s what your customers say it is. The same is true of employer branding - it’s not what you say it is, it’s what your employees /candidates say it is.
You can’t change that overnight. But there’s a lot you can do to improve it.
We need to reflect on who you are, what you stand for and how you’re going to show it. We can then shape it into a compelling narrative and embed it in the fabric of the business.
Let’s align your strategy and employer brand:
Research & review
I’ll look at your competition, understand the current view and help you understand where you need to be.
I’ll align your business ambitions with your employer brand ambitions to create a plan that will drive the change we need.
Define & design
I’ll work with you on your employee value proposition, building it out with an identity to define you in the talent market.
I’ll create the story, tone, graphics and everything else you need to present your game-changing brand.
Embed & engage
I’ll train your people and work with you on your future strategy.
I’ll help you launch it to the business and ensure you have all of the assets and know-how to make it a success now and in the future.
What’s your employer personality?
Have you really thought about how you present yourself externally? Are you the friendly face that understands your people? The innovator who promises excitement?
Giving a clear view of who you are will make it easier for people to connect to you, understand what you’re about and ultimately make contact.
I have a workshop for that.